Google Makes Nik a Free Download (…for those who don’t know the original Nik plugins were the “cat’s meow”)

B&W conversion using Silver Efex Pro 2

B&W conversion using Silver Efex Pro 2

Final edit includes adjustments performed using Color Efex Pro 4, Tonal Contrast, Pro Contrast and more.

Final edit includes adjustments performed using Color Efex Pro 4, Tonal Contrast, Pro Contrast and more.

As many photographers may have heard Google has just made the Nik Collection a “free” download. Many photographers already know about the Nik plugins, however I personally have met many photographers who never heard of Nik plugins, even after Google acquired the Nik collection from Nik. I guess I was naïve to have thought everybody knew what they were. I have been using Nik for many years now. I had purchased Color Efex Pro 3 and Silver Efex Pro 2 from Nik and then after Google acquired them one day out of the clear blue I received an email from Google giving me a link to download the whole collection and this in turn moved me up to Color Efex Pro 4. Google stated because I was a current Nik Customer they were dishing out the love and it really was a beautiful day for sure.

Now real quick for those who don’t know the original Nik plugins were the “cat’s meow” especially Color Efex Pro and Silver Efex Pro.

I fell in love with Silver Efex Pro 2 (SEP2) for making black & white conversions. Although I have several methods for making B&W images SEP2 is by far the best and most creative. I love my color images, but at the same time I can get lost in playing with SEP2. Most important to me when working with images that have a face, is being able to see the zone mapping so I can apply my personal recipe for zone mapping human skin. I’m not going to go into all the details about the zone system, but for those who know about Ansel Adam’s zone system… well you know what I’m talking about.

Most important (in my opinion) is that if you want to create amazing black & whites you need to first create a great color image and then move into SEP2. So for those of you who have Adobe Photoshop or Lightroom, you need to get these plugins and get started learning how to use them. For me… if you asked me to choose one tool or plugin for Photoshop and nothing else. Hands down the Nik collection would be my choice, mainly Color Efex Pro.

Another source that increased my wanting for using SEP2 was famed photographer Vincent Versace’s book “From Oz to Kansas” but you must first read “Welcome to Oz” because it is all about making cinematic edits that can stop at being beautiful color images or… move to the next book “From Oz to Kansas” and that is taking those awesome color edits and moving to black& white. The books truly are worth reading, however so many people I meet who want to call themselves a “photographer” want instant gratification and reading a book is just too much trouble, or so it seems. Sometimes I will mention that I learned “this or that” technique from a book I read and I get looked at like I have two heads.  I want to be the best photographer I can be and when I look at anybody who has ever succeeded at anything I many times see people who know their craft inside and out and many will tell you that part of knowing your craft is studying the people who have traveled the road before you. When you think about it it’s a “no brainer,” but seems many have no brains. Every photographer out there in this big ole world wants better images and the Nik collection will get you closer to that holy grail, but do yourself a favor and read a book or take a class that is written or taught by a true master of the trade/art. Fuck those stupid Facebook advertisements and find somebody who is a master. I live in NYC/Philly area and when I know Joe McNally or Cliff Mautner or Lindsay Adler are in town speaking or teaching… well you bet your last dollar I’m gonna be there. And those are just a few of the masters photography has to offer.

So down load the Nik collection from Google and let your creativity move of to the next level. I did!

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