“It is all about energy and without energy life is flat.” That statement holds more meaning than one could begin to interpret or write about in a single blog post. Sure you don’t get enough rest and you wake up lacking energy and your day runs kind of flat. But it gets much deeper that; Why I’m gonna bet that if you thought about the most memorable concert or music performance you ever attended, it was packed full of energy. That was one of the key components that made the performance so memorable. Sure you may have like the band or the performer/singer, however if the singer came out on stage and just sat on a couch and performed… well I think you see my point.
On a photography level and speaking in the realm of photo shoots energy is paramount to capturing great images. Even if the mood of the shoot is meant to be somber and there is no smiling, there still needs to be energy. And this is the very reason I have chosen this topic to write about today. Because I feel that energy is the key component (or lack of) that is missing in many photo shoots. The truth be told, lack of energy is missing in a lot of areas of our lives and I’ll talk about that later. But for now let’s break it down by each individual who is part of the photo shoot.
So does the photographer really need to have a lot of energy? Isn’t he/she the one who should be capturing the energy? Ok, so the answer is “yes and yes.” Sure the photographer’s job is to capture the moment (oh god here comes the clichés) but at the same time the photographer is the leader and the catalyst between this world and the eternity of the world where the frozen moment of the image will live. As much as capturing images and the technique of lighting the scene the photographer needs to draw the energy from the talent/model and this is not always easy if the talent is not at a professional level.
Scenario; your hired to for a private shoot, the subject is not a professional by any means. It is a girl, she somewhat shy, she has never had a professional birthday photo shoot before. She looks like a deer in the headlights… what do you do to get energy injected into this shoot? I’m not going to go into a long detailed synopsis, which would be for another post. But rather I just want you to see in your mind how those images are going to look. “Flat & boring” are just two words that come to mind.
Makeup artist… really? They need to have energy too? Sure it is the whole positive vibe thing, you know how infectious a smile can be and having energy to go with that smile will really help any job, photo shoots included. Now I’m not saying the makeup artist needs to come bounding through the door hyped on two lattes, one espresso and a bottle of 5 hour energy drink, that might be a little (or a lot) too much. And I am using the makeup artist as an example for anyone who is working the shoot. So the same goes for lighting assistants, hair stylists, wardrobe, and art directors and so on. I know it sounds hokie , but it is so true, everyone needs to project a positive vibe.
While all this sounds so obvious it still really is in my opinion why many photo shoots fall short of capturing great images. You could have the best of the best camera equipment, lighting, location ect… but if the energy is not there you’re on a sinking ship. And just the opposite; you do not need $10,000 of equipment if you have good energy.
The model; Ok so if he/she is a professional most likely they are bringing their own energy to the shoot. After all I said they are a professional and that is most likely one of the key things that has raised them up to a professional level… they have drive and they have energy. However what if your model is new to this, they are nervous, they lack experience and they just don’t project that energy. Again I’m not going to go into how to solve this problem; this post is more about identifying and understanding how lack of energy is a huge problem. Many new photographers fall short of identifying this missing component in the beginning. New photographers are focused more on camera gear, lighting and just hoping the talent and makeup artist show up on time.
The biggest way I have found to keep the energy level up and flowing is by “planning” and more planning. Having a plan gives you comfort and this will add or keep energy flowing. Many times I will deviate from my main plan, but not by much. Some things are obvious such as everyone knows the time, date and location of the shoot. However it is the little things that can mean big problems. Now I could go on a long tangent of “what ifs” but for an example; the shoot is an outdoor location and we had to walk to it from the parking lot. Only a fifteen minute walk, but what if a rain shower comes? It only rains hard for ten minutes and passes. Where does everyone take cover? If everyone and everything is wet… well I’m betting energy level will be in the negative lol. And again that is just one “what if” that could have been easily avoided with proper planning. There are many things that can tax the energy from the shoot.
How about your energy? Your personal energy level is important. Did you get enough sleep? Seriously for me this is a big one, because I seem to most times stay up later that I should working or just watching Netflix. But when I think about how important the job is and how good I feel when I sleep early and wake early. Waking early after a good sleep for me is such a good feeling, not to mention the fact of how relaxed life is when you’re not in a rush. I have time to sit a drink that morning cup of coffee, maybe walk a little extra with the dogs, rather than racing around with the dogs and drinking the coffee on the go in the car. I never eat a large meal before a big shoot, but I do eat something. A large meal will slow me down and having no meal is even worse. I tend to snack and I try not to drink too much so I don’t have to keep taking bathroom breaks. After the shoot a nice sit down meal is so nice and enjoyable.
Look around and give it some thought, energy truly is the key thing to all performances. And a photo shoot is just that, it is a “performance.” You’ll know you’re doing it right if at the end you are tired, depleted and spent. And that holds true for pretty much anything, whether it be an athlete running a race, a stage performer or someone looking after children all day. To do any job right you need to expend energy, to create something you need to expend energy, both physical and mental. And when you expend energy you project energy and a vibe. Projecting good energy is like projecting a smile, it is infectious and contagious. Or it scares people, positive vibes and good energy make some people uncomfortable and they just can’t handle it, and that is ok. Either they come on board or they leave or avoid it. If your smile can not make another person smile it is ok, maybe they’re having a bad day or they are a miserable person. I have no problem with them personally; however they cannot be part of my photo shoot.
Your energy comes from more than one place or maybe I should say there is more than one kind of energy. You have your personal energy, you slept well, you have a plan for what you’re doing, and you have confidence. Confidence is like a smile, if you are confident about what you’re doing and you’re the leader the vide goes out to everyone. Then there is your reputation and as they say “you’re only as good as your last performance” although I tend to not believe that whole heartedly because we all have a bad day or a bad performance at some time or another. However I think more over it is the fact that others had a good experience working with you and therefore more people want to be part of whatever your next project is. I call it the “Tom Sawyer” effect. Although I am not being punished to do something as Tom Sawyer was being punished to paint Aunt Polly’s fence. I do find that if you project a good vibe, have lots of confidence and you generally seemed happy about what you’re doing, people will join in… Of course money always helps lol. Money is a motivator but it is not an energy maker. Money will get people to show up to work as millions go to their daily jobs every day. But do they go to work with energy? Hell no! People of all skill levels from doctors to janitors (no disrespect to either) go to work each and every day just waiting for the day to be over as soon as it started. While I’m not a big fan of this thing called “work” I am a big fan of feeling good about what I do. Sure I have days when I just feel down and not so… full of energy. But if I have a big job (photo shoot or otherwise) I know the key to completing the job with a successful outcome is energy.
Many times when I see a local band playing I will see a huge lack of energy. They’re playing a good song, they’re all in key and they sound good, but they don’t sound great… something is missing. They lack energy. They lack that pure raw power or energy that a great performer can put out. And again it is not all physical it is also mental in most cases it is a synergistic effect that comes from both. Think of any good entertainer that ever took to the stage whether it be Billy Joel sitting at a piano or Mick Jagger, Steven Tyler and of course the list could go on and on, but you get the point. I am a huge AC-DC fan and I am also a guitar player and I can play a few AC-DC songs pretty damn good. But could I ever project the energy that Angus Young projects while he is performing? Just watching him makes me tired and again I am just using him as one small example. But when I walk into a club or a bar and I see somebody covering an AC-DC song… sure the song sounds good, the singing, the guitar, but most times the energy is not even comparable. This just confirms the difference between one who has learned how to play the guitar and one who has learned how to play the guitar and use it to master the art of performing while playing a guitar.
Ok, so let’s apply this concept to photography. There are millions of camera geeks out there that know all the tech specs of their cameras and their neighbor’s cameras. They can even tell you all the specs of the cameras that haven’t even been released yet. They spend hours, days and months reading the camera gaga on the internet. So while they have this vast data base of knowledge filling up their brain, subscribing to every tutorial site and taking in every camera expo, they still cannot create and to them energy is something that comes from a rechargeable battery. They’ll never “get it” and some don’t really “want it.” “It” being the ability to use a camera to find energy and capture it or to pull energy from the model or subject and capture it. I’m not here to say it is easy nor am I saying I have mastered it. What I am saying is “without it, you’re just another Saturday night bar band chugging away at playing a tune someone else created.”
So I will say it again “it is not about high dollar gear or fancy cameras” but rather the ability to create energy and capture energy. Learn how to use your tools, your camera and your lights, learn how to pose and after all of these things are in place create some energy and capture it.
Thank you for reading and have a great day.