There is more to blogging & vlogging than some may think. Often when I am questioned about why I blog or vlog it is usually a non-millennial or to be frank “an older person.”
As a photographer and Photoshop creator/editor blogging & vlogging helps me on many levels. Now first I have to say that I do not aspire at this time to making blogging & vlogging a sole means of income as is often the case. So when asked about my B&V it is usually followed by; does it make you money? And the answer is “yes & no” (a little confusing).
Ok so here is the break down as to what blogging does for me as a photographer. In short it makes me relevant in the realm of what I do and the long answer would best be explained by giving an example.
So here is Rich Smith Jr out doing something with his camera. It could be a paid client shoot, it could be a project shoot with a model or I could be out and about shooting street photography. Either way at some point there is always a chance that someone is going to approach me and start asking questions. The questions could range from a photo enthusiast who is asking questions, to a potential client or even a police officer wanting to know what the hell I’m doing. So of course the first action is to give a business card, nothing fancy, but a card with my name, phone number, email and website is all that is needed. Now of course in this day and age anybody can have a business card printed and anybody can make a website in a matter of minutes. So having a blog and or a vlog present and easy to find lets people see exactly what you do.
For example a park ranger I ran into a few weeks back seen me with my drone. I wasn’t doing anything wrong, he was merely asking me technical questions about the drone. I gave him my card and while we were talking his partner using a smart phone was on my YouTube channel in a matter of minutes and they were looking at my videos. (my stupid little short videos) The ranger than stated “you’re the first person I have actually talked to that could show me they actually know how to create a video with a drone. He said most people get nervous and they just want to get away as soon as possible. I laughed, I have nothing to hide, I know the laws and I try my best to abide by them. Same goes for my photography, I try to abide by the law… well except that railroad track thing but… So soon the ranger noticed I had a video about how to copyright images with the library of congress and he was somewhat impressed. He asked me how I learned how to do that? My answer; reading, I read how to do it and I did go to a few seminars but mostly just reading. Kind of like when you buy something and you read that little book that come with it called “directions.” Quite a novel thing those directions are.
Another example of being relevant in what I do would be the time I was out shooting with a client at a park. This was last year; a lady had contacted me by way of a friend and asked if I would meet her at the mill in Stockton for a “mother daughter” shoot. Her daughter had just finished college and was heading off to Europe for two years. Although she would visit her daughter in Europe she wanted some nice photos of her and her daughter before she left the states. It’s a “mom thing” she said. So we met up at the mill and we really hit it off right away. The daughter was a few minutes late and mom was teasing her. Soon into the shoot they were really having fun, laughing and joking. I noticed another lady watching us and soon she approached me and asked “if I was a real photographer?” I said “no but don’t tell these two because they’re paying me money today.” We all got a good laugh and I handed her my business card. She went on her way.
As I was packing up my gear at the parking lot and getting ready to leave, when the lady whom I had given the business card to appeared with her husband and started asking me about family portraits, that they wanted to do at this same location. They liked the old mill and wanted to have some family photos taken there. At one point she exclaimed at how much fun the mother & daughter were having and said I would be “the perfect photographer” because I make people happy. This was a huge compliment although I had to come clean and tell her “it was all them” they were just happy people. Anyway I did do the portrait shoot and it led to 5 more jobs with her recommendations. What I did not know until much later was that after handing her my card her and her husband sat in their car with their iPad checking out my website, my blog and my vlog. And that coupled with seeing me actually working with a client sealed the deal.
So while I may not make actual money advertising products on my blog, it still gets me work. It shows I am relevant and sets me apart from “guy with a camera.” Another benefit that blogging does for me is helps me with my writing skills, spelling and grammar. I wish I could say I write a blog post every day, but sadly time is the culprit.
Times have changes as we all know and we have so many resources available to us that if we do not utilize some of the resources we appear obsolete in what we do. I remember when fax machines were all the rage and I heard someone say “if you do not stay current with technology life will run you over in a heartbeat.” And it is so true (to a certain extent). So I say “ignore technology and you age quicker than you ever though possible.
Thank so much for reading and have a great day.
Photo notes: While I absolutely love this wedding day image of Kyle & Nicole, I cannot take full credit for the creation. The idea for this image was actually Nicole’s idea. I provided the umbrella, camera and lens. Nicole provided the sheer look of “a bride in love” and that wasn’t hard for her to do at all lol.