What’s it like to own a DJI drone? A bit of a strange question if I do say so myself! I own 2 DJI drones and few other pieces of DJI equipment such as camera stabilization gimbals. So with that said; Let me rip on DJI a little bit here.

The drone market exploded around the world in the past few years and DJI has been a front runner in the several areas of the drone market, both consumer and commercial. Dà-Jiāng Innovations Science and Technology Co. Ltd. Was founded by Frank Wang and their headquarters is located in Shenzhen, Guangdong, China. So let’s start off by talking about the “new world order” when it comes to designing, marketing and customer service and this does not just apply to DJI or other drone companies. This new world order applies to many manufacturing companies and it crosses over into the service sector too, many banks fall into this new world order as well.

So the new world order I am speaking of can be wrapped in a nut shell and labeled as “Do whatever it takes to suck the money from the customer and worry about lawsuits & backlash later.” This new rule or theory moves away from the old days of companies “wanting” to create quality products and wanting to give customers good service. The new theory is, or business footprint is closer to “strategic battle planning” in a war game. We have an objective and we must conquer it. The objective is to “get your money” and the battle plan is to make you think that what you’re getting is worth it, BUT we (the manufacture) are not really sure we have a complete product. So therefore, we will create diversions in hopes you won’t notice the pitfalls of the product. We will also make it very hard to return the product (short return window) and it some cases we will just rip you off, period.

Of course, the idea of creating a product and selling it is what business is all about. However, creating something that falls short of what you claim it to be is wrong and more so a lot of companies have accepted this as the norm. As we move into this era of “tech-rich” products and creating products that do more & more, I feel it is harder & harder for design teams to cover all the bases of what the end result should be. For example; if we look back several years (actually a lot), when I was a boy the radio-controlled airplane was a big deal when they hit the market. I did not own one but I had several friends who did. The radio-controlled cars, boats & helicopters were also amazing. All of these afore mentioned products only had to do a very short list of things. They had to communicate between the controller and the vehicle and make the vehicle move and stop.

The drones of today are so much more intense in design. There is the camera system, the GPS system and of course electrical circuitry and more. The drone is communicating to satellites, it is communicating to a controller that is communicating to your phone or tablet that is using an app. I forgot to mention the obstacle avoidance camera systems that is separate from the main camera. Add it all up and when you think about it, “a little drone is actually a pretty intense little piece of equipment.” This complexity certainly creates a challenge to produce a quality product and release it to the public and not have any issues. Many times, electronics products (drones included) are released knowing they have certain issues and the company decided to keep these issues hush hush and they go with the mindset “we’ll fix it in a firmware update.” DJI is infamous for this tactic and that was one of the reasons I waited so long to purchase my first DJI drone. When I purchased the second drone I just went with the mindset “the drone will have some sort of issue” and it did. Although minor, none the less it had issues and I was prepared for it. Stepping away from drones for a minute and shifting over to talking about DJI gimbals; gimbals are another electronic product that has exploded around the world. The prices have come down, there are many on the market to choose from and they’re very easy to use. DJY released the Ronin S and in my opinion, this was a total “monkey fuck” to the people who purchased them. Or I should say to most of the people who purchased them. A PDF was released showing camera models that the gimbal would be able to communicate with and when the gimbal was released, however we found that it would only work with a few cameras. DJI promised to correct this with… you guessed it “firmware updates.” As of this writing the gimbal has been on the market for several month, there have been firmware updates, however not all the cameras on the list communicate with the Ronin S gimbal as promised. Yes, I am one of the affected customers. You have to know the gimbal is a very fine piece of equipment and my camera balances on the gimbal just fine and I can shoot video. But I was under the belief the gimbal would communicate with my camera and allow starting & stopping of video as well as being able to use a focus wheel.

I know I got off the topic of drones, but the purpose was to point out DJI is a company that will actually just break the laws of advertisement and make flat out false claims about their products.

So yeah owning a DJI or any DJI product comes with drama bombs attached, for sure.

My original post ended with the previous sentence and I didn’t post right away because I thought I might have more to add. After about a week I was getting ready to post when I was watching a vlogger who was talking about “half baked” software. Meaning the software is released with known issues, but the maker of the software figures as people complain the company will fix the issues with updates. And then it hit me right between the eyes that all this “half baked” bull shit started with Microsoft Windows. Are you (the reader) old enough to remember the “Blue Box Errors” that plagued Windows software?

So truly anybody born after the late 90s would never know that before the digital era there were actually companies that cared enough to turn a nicely finished product for their customers. Today it seems ok to put out half baked software, however prior to the digital era everything was tangible and mechanical. Software is not tangible, gimbals & drones are tangible but the need firmware (software) to work, leaving us with this new world order.

So, there it is… we entered the digital era aka the “half baked era” and you thought hippies were the only thing that were half baked.

I haven’t flown my drones in over a month due to the holidays and bad weather. So yesterday I decided to charge batteries and get everything ready for some flying and well… after 2 hours of firmware updating to the drones, the controllers and the batteries, yes even the batteries needed firmware updates.

And that is what it is like to own a DJI drone. Happy flying… after the firmware updates of course.

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