The Holy Grail of Answers (How much do I charge to shoot a wedding?)

The Holy Grail of Answers

I think the biggest question that just about every photographer is faced with at some point or another is; How much do I charge for shooting a wedding? This of course would be a photographer who has never shot a wedding before, but it may not be a new photographer or a young photographer. It could be anyone who is a photographer that just hasn’t shot a wedding. With that said; I think most photographers who have done any form of paid work would not have too hard of a time figuring out how much to charge for a wedding. Rather it would be someone who is not too familiar with paid work that would be perplexed with this question.

Now before you read any further, “yes” I will give you an actual dollar amount and I won’t make you wait till the end of this post to tell you. However, I would like to first give you a few details about me so you can see who I am and where I am coming from in a photography context.

I am not a wedding photographer, I do not advertise to be a wedding photographer, but I still shoot weddings, about 2 to 4 per year. I will get approached in some way form or fashion and asked to shoot a wedding, whether it be a personal recommendation from a client or a friend or it could be from someone who just found me on the internet. So, if someone wants to hire me, I am certainly not going to turn down a paying job. Also, please know I am writing this post because I know I am not alone and that there are other photographers out there who also get approached about weddings even though they may not be a so called “wedding photographer.”

So, you might ask; If you are not a wedding photographer, what kind of photographer are you? Ok, I shoot a lot of portraiture, I cover events like book signings, social gatherings and birthdays. Birthdays are usually for dignitaries and the like in and around the Philadelphia area. I shoot stock photography for webmasters and I also do corporate headshots. And then there is always bands and local artists as well as models who I have worked with. So, I guess I do just about everything and that is why from time to time I get asked to shoot a wedding.

1/125 sec at f/5.0 ISO 100 70mm

My prices start at $2000 to shoot a wedding. I live here in New Jersey and I know there are photographers who charge a lot more than that and I am sure there are ones who charge less. But now that I have thrown this “Holy Grail” of an answer out here on the internet, please read on to see how I justify this number and how this number could be more or less for you. I put the number out there because I didn’t want this to be another one of those countless boring posts that claims to give an answer to a big question and then only for the reader (you) to get to the end of the post and all you read was a bunch of gibberish about how “all situations are different” and the person writing the article/post never tells what “they actually charge.”

Okay, so I am going to cover a few topics related to this question of “how much to charge to shoot a wedding?” I think the equally important question is; How much do I charge a friend to photograph a wedding? This is a really tough question, but I have a really good perspective on this too. I mention this because I think/know that many photographers shoot their first wedding for someone they personally know or are in some way acquainted with.

So, let’s start with why I charge $2000 and see if you can charge $2000 for a day’s work. Ah, the very first myth to be exposed; It is not a day’s work. You will do some work before and a lot after the day of the actual wedding. So, don’t mislead yourself and certainly don’t let your potential client think that you are just doing work that one day. In a kind but meaningful way the client needs to understand about editing and editing takes time. However, we/you need to ask yourself how good and how fast can you edit. I myself am pretty fast at what I do and I know how long it will take me to edit. You also have to keep in mind what else you will be doing for the next week after this wedding. Are you going on vacation, do you have other clients lined up? So, as you can see this wedding “thing” has many facets to it and it is not a “run & gun & you done” kind of thing. So, stay with me here as I explain how I do it and what I don’t do.

First and foremost, I do not shoot without editing, period. If a client asks “well how much for you to just shoot the photos and put them on a disc? Beit a friend or stranger my answer is always the same; “I am not a Craigslist photographer,” end of story and I walk away. I like money just as much as the next person, but I also love what I do and I respect what I do. Enough said about that.

I don’t charge for a consultation or a follow up consultation, but if a client is going to want to keep meeting with me over and over it is $50 to $100 each time. This usually stops the pointless meet ups and asking questions that don’t need to be asked. Remember if your dealing with someone who is not a friend… well, you’re dealing with the public and there are people who will meet with you ten times and then hire someone else. You have to work as a professional and let your clients know “you are a professional.” How many times will your doctor meet with you for free? You need to know your value and stand by it, even if it is your very first wedding. You are going to be capturing images of this special day and I know that can sound really “hokey” but it is so true. You are also going to capture photos of family and friends. And to be realistic some of those images of family and friends are going to be the last good photos of these people. Not to sound morbid but I have captured photos of family members and guests that not long after the wedding they leave this world for one reason or another and now that image of aunt Martha dancing has a whole new meaning. This of course is not a topic to bring up to the client, but it is the reality photography.

So yes, know your worth and stand by it.

I like to tell clients that I “shoot in a journalistic timeline style.” Meaning I will start shooting usually with the bride getting ready and then just keep going all the way through the ceremony and up to the reception. At the reception I will cover all the important things like “the entrance,” the first dance” and all that fun stuff. But I don’t do detailed shots of all the guests, just highlighted moments.

Now of that $2000 I need to pay an assistant to follow me around and help me with whatever I need. I have another business aside from my photography and I have an assistant that helps me and I have learned the power of what a great assistant can do. So, with my photography, when I am doing a big job like a wedding or a complexed photo shoot, I always have a paid assistant. With assistants you only get what you pay for, so pay them well. Actually, I could write a whole blog post on “what is a good assistant.” Also know my assistant knows very little about photography, but she does know a lot about weddings. Her main function is carrying gear bags and having a speed light available at a moment notice if needed. Her biggest asset to me is being smart and quick on her feet, being able to solve problems quickly.

Do I need a second shooter? If I need a second or third camera person of course the price will go up. I try not to have a second shooter, which means a lot more hustling… I mean a lot more hustling, but if I can do without one I will. Second shooters can make your life a lot easier or they can make you… want to kill the second shooter lol.

Do you have good equipment? You need to shoot with good equipment. You don’t need to have the best or the newest, you just need to have reliable gear and you need to have a backup. And you need to know how to use the backup.

So, let’s talk a little about your equipment or the lack thereof. First you need a few good lenses. The lenses are more important than the camera and most likely you already know that. If you don’t have a good lens and you can’t borrow one, then rent one or two. www.borrowlens.com is where I would go and still go if I need a lens or other gear that I don’t have. I would work any rental cost into the price of the job. I would most times be honest and tell the client there will be a rental cost because I need a special lens to do the job. No one ever really questioned me.

Here is what I use when I shoot a wedding today; Two camera bodies and preferably both are full frame sensors, if not one must be (for my personal preference) a full frame sensor. Full frame sensors will let you shoot better in low light situation and yes you will have low light situations, I promise you that. I use two bodies so I don’t have to change out lenses every two minutes.

Three lenses; although I have shot with two lenses. I never shoot a wedding with one lens. I know many people who claim they can shoot a whole wedding day on an 85mm prime… god bless you, but that’s not my style.

I use a 70-200mm f/2.8 with image stabilization, a 24-70mm f/2.8 and a 50mm f/1.4. I will have two radio speed lights and one is mounted on an adjustable pole for my assistant to carry. I will have one lightweight lite stand that I can put a speed light on if necessary.

But hold on, let me backup and tell you what I used for my first few weddings. I had 1 Canon 6D body (full frame sensor). I rented a 70-200mm f/2.8 and a 24-105mm f/4.0. I had one, on camera speed light. I also had my assistant hold a round reflector when needed. That was it, just two lenses and one body. Shooting like this meant a lot of lens change-outs and my assistant and I had a system and we worked like a pit crew. Seriously, it was all accomplished through teamwork and it ran very smooth.

Even today with three lenses and two bodies, we will go over our moves before the wedding to make sure we’re on the same page when it comes to gear. I have strange little personal preferences with things like batteries and memory cards. Example; AA batteries that are charged are carried in little battery cases with 4 batteries per case and they must be +, -, +, – and this tells me the batteries all have a full charge. They are placed positive & negative (every other one) because that is the order they need to be in when replacing batteries in a speedlight. Spent batteries are placed in the case +,+,+,+ and this then tells me those batteries are not charged. These are all the little things that I work out with my assistant to make everything as fast and easy… and as professional as possible. Now, with all that said; of course, we run into the unexpected and this is where you have to be fast thinking on your feet. If you have a great assistant, they will solve your problems while you keep working. Also, having an assistant is someone you can lay the blame on when things go wrong. Of course, I am kidding lol.

Most important of all advice about assistants; Never use a friend or someone who works for free. Money motivates and I want (you too want) an assistant who is more energetic than me, end of story on that.

After the wedding and I mean immediately after the shoot, the memory cards go into a waterproof case and they stay on my person until I get home. If it is late when I get home the card case goes in my safe or a fireproof lock box. The next day the cards are downloaded and double backups made. The cards are not erased or used at all for the next 30 days or until I know backups are safe. Enough said on that topic.

In the first consultation with the clients I tell them they will receive their images via a “thumb drive.” I give all edited images as JPEGs and I also give them digital negatives (DNG files) of the entire wedding. The DNGs are for them to have as digital negatives, much the same way we would save film negatives back in the film days. Keep in mind here that I am not editing every image shot at the wedding. I usually give them a link to a shared folder or online gallery to choose their edits and there is a predetermined number they can choose.

It is fully understood they are paying for my creative shooting, editing and digital JPEGs. They are not paying for prints. I leave printing up to the client, however I do show them samples of my prints (from www.mpix.com) and leave it up to them… do they want to do their own prints from Walgreens, CVS or where ever, or do they want me to handle prints and that would be a whole separate job and bill.

Either way I usually agree to have all edits finished within two weeks (most times I’m done sooner) and I usually have two or three really nice shots finished and emailed within 24 hours.

Now lets just recap a little here. $2000 gets them a full day (6-8 hours) of shooting and edits & digital negatives delivered on a thumb drive in two weeks. Prints are optional at a separate price. The $2K includes me and my assistant. It does not include travel or rentals or any other expenses and usually the job includes a meal at the reception. Make sure you make clear about this because you have been working all day with nothing to eat. I never eat while working anyway, but I am hungry at the end of the day. Most venues are charging the bride & groom “per meal” so make sure you’re on the meal list. You will eat quickly because you still have some shooting to do.

Part II: How much do I charge a friend?

This gets a little tricky and you need to use a little or maybe a lot of common sense. First thing we need to know about working for friends is “they want you to work for free.” I know that sounds funny or maybe sarcastic but it is the flat-out truth.

Before we go any further, I want to shatter your ego here a little bit. I know they are your friends and you love them and you would do anything for them, after all that is what friends do for friends… right? Friends and family will also be the first to f%#k you too, sometimes without thinking about it and other times they fully no what they’re doing is wrong. Friends & family will always tell you how much they like your photography… because they don’t want to hurt you. (Just accept that fact an move on with life)

Ever give someone a gift and you never see them wear/use it. A few years later you find out they sold it on eBay. I have given people something personal I spent hours working on in Photoshop only to see it stuck on their refrigerator door with magnet. “There’s my piece I worked so hard on and is covered with coffee stains”… yeah friends. They loved it when I handed it to them, but now it is on the door of the fridge next to the electric bill (they love so much too).

Ok, so right about now your saying to yourself this blogger is a real cynical asshole and I bet he has very few friends lol. Let’s look at some real-life situations with friends and wedding photography.

Friend: Sarah we would really like you to photograph our wedding. We love your work and we know you. Our budget is tight, what would you charge.

Sarah: Yeah you guys are great friends and I would be happy to shoot your special day. I normally charge more but I’ll do your wedding for $500.

Friend: Wow, that’s great. This is going to be awesome.

Sarah: So where is the wedding going to be held?

Friend: Oh, wait till you see this place, we’re renting this old mansion upstate. People have weddings there all the time, it is pricy but it’s our special day you know. And we’re going to have that band fly in from North Carolina, remember the one we seen in that club when we were on vacation a few years ago, they were awesome. They will fly up for $4000 and play the wedding.

Sarah: Oh… really! Yeah, I remember that band.

Friend: But we’re going to have a DJ too, it’s going to be a blast, great location, awesome food, great music… and of course a great photographer. And my mom is hiring a video company to make one of those awesome movie-like wedding videos.

Sarah: ……

Yeah that last “Sarah” is speechless. She is going to shoot this wedding for $500 and the DJ is making 4 times that much. Not to mention the price tag for the rest of the event. So, I think you can see where I’m going with this and this particular story did actually happen to my friend and she came to me practically in tears and asked for advice.

My friend is not alone, I have about four or five of these stories that actually happened to me, but I use her story as an example because it was really over the top. I know I can’t leave you hanging, you want to know how her story turned out.

My advice to anyone for anything starts with being honest. Honesty is the best policy and I try to live by that. However, I will be the first to admit honesty does not always work. I told my friend Sarah to just go back and tell the bride & groom that she was wrong and that she would be drastically doing a dis-service to herself if she shot the wedding for $500. I told her to say that she talked it over with another photographer to make sure she was on track and she realized she misquoted the price. She quoted them a price of $2000 plus her travel to the venue in upstate New York, including a room for the night.

At first, they were kind of dumbfounded, but did not say too much. Actually, the bride’s parents were paying for most of the wedding and the groom’s parents were paying for the honeymoon and other expenses. So, the bride went back and told her father of the change in price and a few days later Sarah got the text message saying that “all was good.” I also let her use my 70-200mm (free of charge) and I was her “paid” assistant for the day. Here is the kicker… after the wedding the brides father handed Sarah the envelope with the cash. $2300 for the shooting, travel & room, plus another $1000 for a tip. She was ecstatic. I was so happy for her, she got her first full wedding under her belt and she made a nice buck at the same time. Sadly, I had a job the next day so I had to drive 5 hours back after working all day. Sarah and her boyfriend had a relaxing night at the hotel.

So, shooting for a friend could be you shooting for free and you could consider your photography services a “wedding gift” from you to them. If you are ok with that there is nothing wrong in giving away what you do as a gift. And with that; It really does make answering the question “how much to charge a friend” a very tough question to answer. Just remember that you really need to feel the situation out and weigh out what is really happening. Are you being asked to do something as a “friend helping a friend” or “as a friend taking advantage of a friend?”

Most of all, know that shooting a wedding is no easy task, that is if you are going to do it as a professional. The last wedding a shot, I fired the first click of the shutter 12:10pm and the last shot at 10:14pm. It was an outdoor wedding and there was a little bit of a weather delay, nonetheless it was a very long and hot day. I had my assistant, but I also requested an assistant from the venue just to follow us around with water so neither me, my assistant or the bride or groom dehydrated (August wedding lol). Put it this way; I have never finished a day of wedding shooting and went home well rested.

Now for the real answer; There are some photographers who would call me a “hack” at $2000, because they wouldn’t touch a wedding for anything less that $6000 or maybe even $10,000 and that is fine by me. Their words can’t hurt me because I’m not in third grade. I need to make a living and I do what I do, how I do. Bottom line is; as long as the customer is happy with the work you have performed and you are happy with what you got paid… then at the end of the day life is good.

I kind of wanted to end my post here, but I feel I need to touch on one more topic when it comes to “new wedding photographers and what to charge.”

This would be the topic of “wedding photography courses or video tutorials.” When it comes to photography courses & tutorial there are a few things to keep in mind and it is very simple “there are good ones and there are bad ones.” Some are just a huge waste of money.

First and foremost, there are so many people out there pushing their tutorials about the business side of wedding photography that are just unrealistic crap. The reality is that these people are very good at selling “you” something. I am not too sure about how good they are at selling a $10K price tag to a client, but they have to “info-mercial” technique down and they are now selling you the moon. There actual salary comes from “you” buying their “snake oil” wedding photography course. Actually, I find some of these guys/gals to be very entertaining. They act as if they have unlocked some secret weapon and for x amount of dollars, they will tell you the secret. It’s like they have the cure for cancer. I have seen this same kind of thing with chefs where they lead you to believe they’re cooking is almost extraterrestrial… please, give me a break.

I really don’t have too many recommendations on good videos, however I can say that KelbyOne Training has some very good wedding photography course.

Bottom line here is; Learn camera settings and how to shoot and keep it simple. Shoot local events where there is constant action of thing happening and after you have done enough of that kind of shooting, you’ll get the feel for what it is going to take to spend 6 hours shooting a wedding.

Thanks for reading and have a great day.

 

 

The Holy Grail of Answers

I think the biggest question that just about every photographer is faced with at some point or another is; How much do I charge for shooting a wedding? This of course would be a photographer who has never shot a wedding before, but it may not be a new photographer or a young photographer. It could be anyone who is a photographer that just hasn’t shot a wedding. With that said; I think most photographers who have done any form of paid work would not have too hard of a time figuring out how much to charge for a wedding. Rather it would be someone who is not too familiar with paid work that would be perplexed with this question.

Now before you read any further, “yes” I will give you an actual dollar amount and I won’t make you wait till the end of this post to tell you. However, I would like to first give you a few details about me so you can see who I am and where I am coming from in a photography context.

I am not a wedding photographer, I do not advertise to be a wedding photographer, but I still shoot weddings, about 2 to 4 per year. I will get approached in some way form or fashion and asked to shoot a wedding, whether it be a personal recommendation from a client or a friend or it could be from someone who just found me on the internet. So, if someone wants to hire me, I am certainly not going to turn down a paying job. Also, please know I am writing this post because I know I am not alone and that there are other photographers out there who also get approached about weddings even though they may not be a so called “wedding photographer.”

So, you might ask; If you are not a wedding photographer, what kind of photographer are you? Ok, I shoot a lot of portraiture, I cover events like book signings, social gatherings and birthdays. Birthdays are usually for dignitaries and the like in and around the Philadelphia area. I shoot stock photography for webmasters and I also do corporate headshots. And then there is always bands and local artists as well as models who I have worked with. So, I guess I do just about everything and that is why from time to time I get asked to shoot a wedding.

My prices start at $2000 to shoot a wedding. I live here in New Jersey and I know there are photographers who charge a lot more than that and I am sure there are ones who charge less. But now that I have thrown this “Holy Grail” of an answer out here on the internet, please read on to see how I justify this number and how this number could be more or less for you. I put the number out there because I didn’t want this to be another one of those countless boring posts that claims to give an answer to a big question and then only for the reader (you) to get to the end of the post and all you read was a bunch of gibberish about how “all situations are different” and the person writing the article/post never tells what “they actually charge.”

Okay, so I am going to cover a few topics related to this question of “how much to charge to shoot a wedding?” I think the equally important question is; How much do I charge a friend to photograph a wedding? This is a really tough question, but I have a really good perspective on this too. I mention this because I think/know that many photographers shoot their first wedding for someone they personally know or are in some way acquainted with.

So, let’s start with why I charge $2000 and see if you can charge $2000 for a day’s work. Ah, the very first myth to be exposed; It is not a day’s work. You will do some work before and a lot after the day of the actual wedding. So, don’t mislead yourself and certainly don’t let your potential client think that you are just doing work that one day. In a kind but meaningful way the client needs to understand about editing and editing takes time. However, we/you need to ask yourself how good and how fast can you edit. I myself am pretty fast at what I do and I know how long it will take me to edit. You also have to keep in mind what else you will be doing for the next week after this wedding. Are you going on vacation, do you have other clients lined up? So, as you can see this wedding “thing” has many facets to it and it is not a “run & gun & you done” kind of thing. So, stay with me here as I explain how I do it and what I don’t do.

First and foremost, I do not shoot without editing, period. If a client asks “well how much for you to just shoot the photos and put them on a disc? Beit a friend or stranger my answer is always the same; “I am not a Craigslist photographer,” end of story and I walk away. I like money just as much as the next person, but I also love what I do and I respect what I do. Enough said about that.

I don’t charge for a consultation or a follow up consultation, but if a client is going to want to keep meeting with me over and over it is $50 to $100 each time. This usually stops the pointless meet ups and asking questions that don’t need to be asked. Remember if your dealing with someone who is not a friend… well, you’re dealing with the public and there are people who will meet with you ten times and then hire someone else. You have to work as a professional and let your clients know “you are a professional.” How many times will your doctor meet with you for free? You need to know your value and stand by it, even if it is your very first wedding. You are going to be capturing images of this special day and I know that can sound really “hokey” but it is so true. You are also going to capture photos of family and friends. And to be realistic some of those images of family and friends are going to be the last good photos of these people. Not to sound morbid but I have captured photos of family members and guests that not long after the wedding they leave this world for one reason or another and now that image of aunt Martha dancing has a whole new meaning. This of course is not a topic to bring up to the client, but it is the reality photography.

So yes, know your worth and stand by it.

I like to tell clients that I “shoot in a journalistic timeline style.” Meaning I will start shooting usually with the bride getting ready and then just keep going all the way though the ceremony and up to the reception. At the reception I will cover all the important things like “the entrance,” the first dance” and all that fun stuff. But I don’t do detailed shots of all the guests, just highlighted moments.

Now of that $2000 I need to pay an assistant to follow me around and help me with whatever I need. I have another business aside from my photography and I have an assistant that helps me and I have learned the power of what a great assistant can do. So, with my photography, when I am doing a big job like a wedding or a complexed photo shoot, I always have a paid assistant. With assistants you only get what you pay for, so pay them well. Actually, I could write a whole blog post on “what is a good assistant.” Also know my assistant knows very little about photography, but she does know a lot about weddings. Her main function is carrying gear bags and having a speed light available at a moment notice if needed. Her biggest asset to me is being smart and quick on her feet, being able to solve problems quickly.

Do I need a second shooter? If I need a second or third camera person of course the price will go up. I try not to have a second shooter, which means a lot more hustling… I mean a lot more hustling, but if I can do without one I will. Second shooters can make your life a lot easier or they can make you… want to kill the second shooter lol.

Do you have good equipment? You need to shoot with good equipment. You don’t need to have the best or the newest, you just need to have reliable gear and you need to have a backup. And you need to know how to use the backup.

So, let’s talk a little about your equipment or the lack there of. First you need a few good lenses. The lenses are more important than the camera and most likely you already know that. If you don’t have a good lens and you can’t borrow one, then rent one or two. www.borrowlens.com is where I would go and still go if I need a lens or other gear that I don’t have. I would work any rental cost into the price of the job. I would most times be honest and tell the client there will be a rental cost because I need a special lens to do the job. No one ever really questioned me.

Here is what I use when I shoot a wedding today; Two camera bodies and preferably both are full frame sensors, if not one must be (for my personal preference) a full frame sensor. Full frame sensors will let you shoot better in low light situation and yes you will have low light situations, I promise you that. I use two bodies so I don’t have to change out lenses every two minutes.

Three lenses; although I have shot with two lenses. I never shoot a wedding with one lens. I know many people who claim they can shoot a whole wedding day on an 85mm prime… god bless you, but that’s not my style.

I use a 70-200mm f/2.8 with image stabilization, a 24-70mm f/2.8 and a 50mm f/1.4. I will have two radio speed lights and one is mounted on an adjustable pole for my assistant to carry. I will have one lightweight lite stand that I can put a speed light on if necessary.

But hold on, let me backup and tell you what I used for my first few weddings. I had 1 Canon 6D body (full frame sensor). I rented a 70-200mm f/2.8 and a 24-105mm f/4.0. I had one, on camera speed light. I also had my assistant hold a round reflector when needed. That was it, just two lenses and one body. Shooting like this meant a lot of lens change-outs and my assistant and I had a system and we worked like a pit crew. Seriously, it was all accomplished through teamwork and it ran very smooth.

Even today with three lenses and two bodies, we will go over our moves before the wedding to make sure we’re on the same page when it comes to gear. I have strange little personal preferences with things like batteries and memory cards. Example; AA batteries that are charged are carried in little battery cases with 4 batteries per case and they must be +, -, +, – and this tells me the batteries all have a full charge. They are placed positive & negative (every other one) because that is the order they need to be in when replacing batteries in a speedlight. Spent batteries are placed in the case +,+,+,+ and this then tells me those batteries are not charged. These are all the little things that I work out with my assistant to make everything as fast and easy… and as professional as possible. Now, with all that said; of course, we run into the unexpected and this is where you have to be fast thinking on your feet. If you have a great assistant, they will solve your problems while you keep working. Also, having an assistant is someone you can lay the blame on when things go wrong. Of course, I am kidding lol.

Most important of all advice about assistants; Never use a friend or someone who works for free. Money motivates and I want (you too want) an assistant who is more energetic than me, end of story on that.

After the wedding and I mean immediately after the shoot, the memory cards go into a waterproof case and they stay on my person until I get home. If it is late when I get home the card case goes in my safe or a fireproof lock box. The next day the cards are downloaded and double backups made. The cards are not erased or used at all for the next 30 days or until I know backups are safe. Enough said on that topic.

In the first consultation with the clients I tell them they will receive their images via a “thumb drive.” I give all edited images as JPEGs and I also give them digital negatives (DNG files) of the entire wedding. The DNGs are for them to have as digital negatives, much the same way we would save film negatives back in the film days. Keep in mind here that I am not editing every image shot at the wedding. I usually give them a link to a shared folder or online gallery to choose their edits and there is a predetermined number they can choose.

It is fully understood they are paying for my creative shooting, editing and digital JPEGs. They are not paying for prints. I leave printing up to the client, however I do show them samples of my prints (from www.mpix.com) and leave it up to them… do they want to do their own prints from Walgreens, CVS or where ever, or do they want me to handle prints and that would be a whole separate job and bill.

Either way I usually agree to have all edits finished within two weeks (most times I’m done sooner) and I usually have two or three really nice shots finished and emailed within 24 hours.

Now lets just recap a little here. $2000 gets them a full day (6-8 hours) of shooting and edits & digital negatives delivered on a thumb drive in two weeks. Prints are optional at a separate price. The $2K includes me and my assistant. It does not include travel or rentals or any other expenses and usually the job includes a meal at the reception. Make sure you make clear about this because you have been working all day with nothing to eat. I never eat while working anyway, but I am hungry at the end of the day. Most venues are charging the bride & groom “per meal” so make sure you’re on the meal list. You will eat quickly because you still have some shooting to do.

Part II: How much do I charge a friend?

This gets a little tricky and you need to use a little or maybe a lot of common sense. First thing we need to know about working for friends is “they want you to work for free.” I know that sounds funny or maybe sarcastic but it is the flat-out truth.

Before we go any further, I want to shatter your ego here a little bit. I know they are your friends and you love them and you would do anything for them, after all that is what friends do for friends… right? Friends and family will also be the first to f%#k you too, sometimes without thinking about it and other times they fully no what they’re doing is wrong. Friends & family will always tell you how much they like your photography… because they don’t want to hurt you. (Just accept that fact an move on with life)

Ever give someone a gift and you never see them wear/use it. A few years later you find out they sold it on eBay. I have given people something personal I spent hours working on in Photoshop only to see it stuck on their refrigerator door with magnet. “There’s my piece I worked so hard on and is covered with coffee stains”… yeah friends. They loved it when I handed it to them, but now it is on the door of the fridge next to the electric bill (they love so much too).

Ok, so right about now your saying to yourself this blogger is a real cynical asshole and I bet he has very few friends lol. Let’s look at some real-life situations with friends and wedding photography.

Friend: Sarah we would really like you to photograph our wedding. We love your work and we know you. Our budget is tight, what would you charge.

Sarah: Yeah you guys are great friends and I would be happy to shoot your special day. I normally charge more but I’ll do your wedding for $500.

Friend: Wow, that’s great. This is going to be awesome.

Sarah: So where is the wedding going to be held?

Friend: Oh, wait till you see this place, we’re renting this old mansion upstate. People have weddings there all the time, it is pricy but it’s our special day you know. And we’re going to have that band fly in from North Carolina, remember the one we seen in that club when we were on vacation a few years ago, they were awesome. They will fly up for $4000 and play the wedding.

Sarah: Oh… really! Yeah, I remember that band.

Friend: But we’re going to have a DJ too, it’s going to be a blast, great location, awesome food, great music… and of course a great photographer. And my mom is hiring a video company to make one of those awesome movie-like wedding videos.

Sarah: ……

Yeah that last “Sarah” is speechless. She is going to shoot this wedding for $500 and the DJ is making 4 times that much. Not to mention the price tag for the rest of the event. So, I think you can see where I’m going with this and this particular story did actually happen to my friend and she came to me practically in tears and asked for advice.

My friend is not alone, I have about four or five of these stories that actually happened to me, but I use her story as an example because it was really over the top. I know I can’t leave you hanging, you want to know how her story turned out.

My advice to anyone for anything starts with being honest. Honesty is the best policy and I try to live by that. However, I will be the first to admit honesty does not always work. I told my friend Sarah to just go back and tell the bride & groom that she was wrong and that she would be drastically doing a dis-service to herself if she shot the wedding for $500. I told her to say that she talked it over with another photographer to make sure she was on track and she realized she misquoted the price. She quoted them a price of $2000 plus her travel to the venue in upstate New York, including a room for the night.

At first, they were kind of dumbfounded, but did not say too much. Actually, the bride’s parents were paying for most of the wedding and the groom’s parents were paying for the honeymoon and other expenses. So, the bride went back and told her father of the change in price and a few days later Sarah got the text message saying that “all was good.” I also let her use my 70-200mm (free of charge) and I was her “paid” assistant for the day. Here is the kicker… after the wedding the brides father handed Sarah the envelope with the cash. $2300 for the shooting, travel & room, plus another $1000 for a tip. She was ecstatic. I was so happy for her, she got her first full wedding under her belt and she made a nice buck at the same time. Sadly, I had a job the next day so I had to drive 5 hours back after working all day. Sarah and her boyfriend had a relaxing night at the hotel.

So, shooting for a friend could be you shooting for free and you could consider your photography services a “wedding gift” from you to them. If you are ok with that there is nothing wrong in giving away what you do as a gift. And with that; It really does make answering the question “how much to charge a friend” a very tough question to answer. Just remember that you really need to feel the situation out and weigh out what is really happening. Are you being asked to do something as a “friend helping a friend” or “as a friend taking advantage of a friend?”

Most of all, know that shooting a wedding is no easy task, that is if you are going to do it as a professional. The last wedding a shot, I fired the first click of the shutter 12:10pm and the last shot at 10:14pm. It was an outdoor wedding and there was a little bit of a weather delay, nonetheless it was a very long and hot day. I had my assistant, but I also requested an assistant from the venue just to follow us around with water so neither me, my assistant or the bride or groom dehydrated (August wedding lol). Put it this way; I have never finished a day of wedding shooting and went home well rested.

Now for the real answer; There are some photographers who would call me a “hack” at $2000, because they wouldn’t touch a wedding for anything less that $6000 or maybe even $10,000 and that is fine by me. Their words can’t hurt me because I’m not in third grade. I need to make a living and I do what I do, how I do. Bottom line is; as long as the customer is happy with the work you have performed and you are happy with what you got paid… then at the end of the day life is good.

I kind of wanted to end my post here, but I feel I need to touch on one more topic when it comes to “new wedding photographers and what to charge.”

This would be the topic of “wedding photography courses or video tutorials.” When it comes to photography courses & tutorial there are a few things to keep in mind and it is very simple “there are good ones and there are bad ones.” Some are just a huge waste of money.

First and foremost, there are so many people out there pushing their tutorials about the business side of wedding photography that are just unrealistic crap. The reality is that these people are very good at selling “you” something. I am not too sure about how good they are at selling a $10K price tag to a client, but they have to “info-mercial” technique down and they are now selling you the moon. There actual salary comes from “you” buying their “snake oil” wedding photography course. Actually, I find some of these guys/gals to be very entertaining. They act as if they have unlocked some secret weapon and for x amount of dollars, they will tell you the secret. It’s like they have the cure for cancer. I have seen this same kind of thing with chefs where they lead you to believe they’re cooking is almost extraterrestrial… please, give me a break.

I really don’t have too many recommendations on good videos, however I can say that KelbyOne Training has some very good wedding photography course.

Bottom line here is; Learn camera settings and how to shoot and keep it simple. Shoot local events where there is constant action of thing happening and after you have done enough of that kind of shooting, you’ll get the feel for what it is going to take to spend 6 hours shooting a wedding.

Thanks for reading and have a great day.

 

 

 

Dare to Be Different (Apparently when it comes to photography websites, we are supposed to follow a format)

Dare to Be Different

“Dare to be different” we have all heard this statement before. I think the first time I heard it was when I was about 13 years old and there was this weird kid at school. He moved in from another district and he dressed differently, talked differently and was just a little weird until you got to know him. His name was “Taz,” or at least that’s what he wanted to be called. He was a good student, never started trouble, but he would sure end it if it came to him. He was only in our school for about a month and then he left, it was that parents going through divorce thing.

I remember when people troubled him about the way he dressed, talked or music he listened to, he would always smile and say “dare to be different.” He even said it to a teacher once and I think that was the day it really stuck in my head. Of course, since then I have heard the saying many times, but I always remember where I first heard it.

In terms of photography I have heard it over and over to the point it is more or less a giant cliché and I jokingly loathe photography clichés. I loathe them because most often they are coming from a photographer who is trying to sound so prolific. There are thousands of YouTube videos with photographers boasting about photography lighting and say things like “I see light in f/ stops” or I love this one “its all about the light.” And then every so often the “dare to be different” comes flying out (audience gasping and bowing to the higher power of this photographer). Somehow a when a cliché is released it is supposed to be akin to a wizard releasing a ball of fire, he just conjured up out of thin air.

Now with all that said; If we are told as photographers “Dare to Be Different” and the word coming from some great photographer who is greater than us… Why the hell do they want you to have your website look like the next guys website? Apparently when it comes to photography websites, we are supposed to follow a format and this great format will bring you all the fames & fortunes you desire. However, this whole bag of hogwash comes with a discount code followed by “just follow the link below and head on over to” Squarespace or whatever the latest flavor of hosting is that month.

Of course, I am being a little cynical here, but I am also being serious. If an artistic field where “dare to be different” is the mantra and I really whole heartedly think we should try to be different to some degree or another, why should all the websites have this formula-based rule for appearance?

I designed my own website from scratch and I have no formal education in web design. I did however sit down and spend some time reading and watching videos about the do’s & don’ts of creating a website. I also looked at many other photographers websites. I took notes on the things I liked and the things I didn’t like. I decided “I can do this” and the biggest reason I can do this is because I like to create… and it would be cheaper than having someone else design it lol. But the feeling of creating it myself I think is what had me most excited.

I didn’t follow a lot of website building rules, and unlike the rules of photography; website design rules are always changing. However, the very first rule I did follow was, to ask myself “what do I want my website to do or say?” “What is the core purpose of this website?” After thinking about that for a while I decided that my website would be just a simple place for me to convey that “yes I am a photographer and here is what I do.” That is all I really need, although the powers to be say differently.

I think a lot of it is common sense, things like, use a good easy to read font, use colors that are easy on the eye and don’t clutter up the space with unnecessary graphics and other distractions. Put up content that really describes who you are and what you do. Most important is: all the content should be you and nobody else’s unless it was a collaborative project, definitely no stock photography. Also, you should most certainly have your own photo on the site as well as links to your favorite flavors of social media.

I say you should have a photo of yourself and I think this is really only for anyone who wants to be hired as a photographer. If your photography is strictly a hobby then a photo of you is optional. This was one of the things that bothered me when I was looking at photography websites and it still bothers me, that many so called “working photographers” have a website and they have no photo of themselves. You are a photographer and you don’t have a photo of yourself? I think anyone who is a working professional in a service or craft that deals with people up close and personal should always have a headshot or photo that represents them. This advice goes for medical professionals, insurance agents, attorneys and yes, photographers.

Creating my website was a lot of fun because I turned it into a personal photography project. I have posted here in the past that I truly believe in the power of personal unpaid projects. As long as you treat them as if they are a real paying job. Put importance on the project and a deadline. After the layout for the site was completed, I now had to decide on content. Again, all I wanted this website to do was let people know who I am and what I do. But I also wanted decent content. I had some decent content, but I wanted more. So that then became an ongoing never-ending project in and of itself, to come up with new and fresh content.

This image of Nicole was my flagship photo when my site first loaded. I love this image, it is a little over processed, however that is the look I was going for. I started the website in 2014 and kept this image up for almost two years. Then came the day I realized that I cannot keep the photo up forever and I need to create something new. So now I try to create something new every six months or so.

My opening home page has a gallery of about 12-14 of my most favorite images that I feel is a great representation of what I do. For the most part I mostly photograph people and I do a fair amount of compositing in Photoshop, so the opening gallery is just that, people and only people. I also have it set so you can advance to the next photo by using left & right arrow keys and it will default to a slideshow on its own.

Recklesspixel

I have a direct link to my Instagram that is very visible in the upper right of the slideshow and no other social media icons on the home page. I want people to know IG is where I like to hangout. But I do have one whole page of the website dedicated to my all my social media accounts and it is simply titled “Social.”

My “about me” page was very hard to write because I didn’t want it to come off too corny, so I had a good friend write the page and I really feel this was the best way to go for me. Maybe not for everybody, but for me it works. I have a wonderful photo of my wife and I and I am holding my camera. The photo was actually shot by a friend using her mobile phone and I really loved the photo, it works.

I try to keep the site clean and to the point, if you land on the home page and you’re ready to advance, from left to right at the top of the page is “Portfolio.” This page is simple with a gallery that has 42 of my nicest images and just below is a small gallery of the most recent wedding I shot. I update the wedding gallery with every wedding I shoot. I do not advertise to shoot weddings; however, I do shoot three to four wedding every year. Not too bad for somebody who doesn’t advertise to photograph weddings lol.

Next is the “About” page, then the “Contact” page. I feel this would be the most logical order if someone came to my page to hire me or at least contact me.

I land on the home page and I see the gallery of images, it has captured my interest so I will now click on the portfolio. I scroll through the portfolio page and now I think it would be time to see who this guy is and I click on the about page. There is a photo of the photographer and there is a very short statement in my own words. Then there is a more detailed statement about me, but not too long. If I were a viewer of my site and I was still interested then next logical move would be the “contact” page and if I was just browsing and wanted to poke around, well, then I have all the other stuff like a link to this blog, another gallery page, video page ect…

I do have a page dedicated to my copyright policy, here again is something nobody ever really talks about. Posting your copyright policy in not required as far as I know, but it sure can’t hurt. I think it would be extremely helpful if your images are ripped of and you end up in court to recover damages that are certainly due to you. After all I have all my copyright data embedded in the meta data of my images. In that meta data there is a web address that leads to my website.

When I look at my website, I truly feel it has everything I need to convey about what it is I do. I test this every so often by asking a friend or an acquaintance to go to my site and see if it does what it is supposed to do. Most often I get great feedback and sometimes I get constructive criticism and that is ok too.

I think the most people who come to my site are people who have received my business card. I know when I receive a business card from someone I want to go to there website and see what they do. I find this very interesting because I come from a time before the internet. In the old days someone gave you a business card and all you could do was save it and call them later. However today I feel as a photographer your website should directly relate to your business card. I even use the flagship image of the home page on the back of my business cards. In this day of “everybody is a photographer” I want people to know I am a serious photographer and I have put thought into what I do and how I am perceived.

While your website is a place to find out who you are and what you do, it is also an important piece of the many pieces that make up your brand and for this reason you do want to put some thought into the overall message your website is saying to the viewer. Your website is your digital ambassador of sorts and as we know first impressions are lasting ones. Another thing you need to be mindful of is “how fast your website loads” because nobody like to type in a web address and then have to sit and wait for the site to load.

I keep a constant check of my website, but in a subtle way. I use Chrome for my browser and I have my website set to be one of the opening tabs when my browser first opens. Once I see it, I know everything is good and I move on. Also, every few months or so I will run through the site to make sure all pages and images are loading properly and I will check that there are no broken links.

I use a Google Voice number so I never worry about having my phone number on the web. I have used this number for years and have never had a problem.

So, in closing; again, I would like to “dare to be different” make your site yourself. Think about it, but don’t overthink it. Keep it simple and to the point.

Color Grading (…while others are looking at you like your asking if you can sell their child on the black-market.)

Model Nicole Gallagher 1/160 sec at f/2.8 ISO 50 88mm Color Graded

Color grading has been around for a very long time, used both in photography and cinematography. The names have changed as time and technology advance. What some refer to now as “color grading” was on once called “color timing” during the film era and was accomplished in a laboratory or darkroom by adjusting the exposure process during the developing stage of the film. Mostly used for color correction and not so much as an artistic tool. In the cinematography world it was primarily for color correction although the process was a lot more complex, requiring vast knowledge in dealing with correcting color for television tube screens. So todays “color correcting” has become a lot easier and nearly all is performed digitally making life a lot easier. I do color correcting using the X-Rite Color Checker and correct everything from camera to the monitor I use for editing. So what I now refer to as “color grading” is more of an artistic tool rather than a correcting tool.

So why color grade? Because it can lend an artistic value to your images or video work. Both photographers and videographers like to use color grading as a way to give an image or a video scene a certain vibe, feel or mood. Color grading is important because it could be what sets you apart from the crowd when it comes to editing. It is very common in movies to create a “look” for the overall movie that in-turn creates a “feel” or “mood” for the whole feature and individual scenes will vary from the main look based on the lighting, color, time of day ect… Examples are movies like Manchester by the Sea that has a rather soft and somber vibe due to the nature of the plot dealing with a lost loved one. As opposed to Hacksaw Ridge that has a very “high contrast” look do to the fact that most of the scenes take place on a battle field during intense fire fights.

So let’s step back a few years to when I was a beginning photographer and like most I was obsessed with “trying to make my images look professional” and could not figure out why I was failing. First let’s describe “professional” because a nice fashion shot certainly has a different look than say a nice sport shot. For me it was fashion photography. I would look at a magazine (remember them?) ad or editorial and fall in love with the image’s vibe. Not so much the content of the image, but more so with the way the image looked… the feel. Sure the image may contain a nice looking person in wondrous wardrobe (or lack of wardrobe) or it could be an advertisement with just a wrist watch. Either way I would sit and wonder what they did to make the image look the way it did. So when Photoshop found its way into my photography I already had several things in my mind I wanted to learn how to do. Sure basic editing comes first, along with just figuring out how to navigate through the universe that is Adobe Photoshop. But soon I was trying my hand at color grading although I had no clue what I was doing. Then I started asking other photographers their techniques and ideas on color grading. …of course as always the case with photography some photographers are more than willing to share while others are looking at you like your asking if you can sell their child on the black-market. Then of course there is the “oh just go to my website and download my tutorial” for a mere $99. So I basically continued on my own and bought a $10 automated (prerecorded) Photoshop Action or two along the way. I would analyze the layers of the action and it soon became apparent that I was doing it that way all along. But I had other ways to color grade that were sometimes so much easier than creating layer after layer in Photoshop. Adobe Lightroom has some really nice tools for creating awesome color grades and saving them as presets. This of course leads to photographers and websites selling Lightroom and Camera RAW presets, and this is fine, but I would suggest finding free downloads over paying for them.

So for my workflow I always start in Lightroom and if needed I head over to Photoshop and I finish back in Lightroom. I would say for me; 80% of the images I color grade I do in Lightroom, the rest are done in Photoshop. Also with the power of having Adobe Camera RAW as a filter in Photoshop I could technically do everything in Photoshop; however I like to save my master file without a color grade and make a separate file with the color grade.

So day we still see color grading as a strong artistic tool in both photography and cinematography. It was always said that “Instagram is for photographers” and nothing could be truer with all the filter choices IG has to offer. After all the IG filters are nothing more than preset color grades. And now that drone video is getting easier for the average person and vlogging is all the rage we start to see the color grading moving in to the mainstream. Not only do the top vloggers create trends with how they hold their camera or their scene transitions they also create trends of everybody wanting to color grade their video content to look like they’re favorite vlogger. With all this said color grading isn’t always as easy as an Instagram filter. There truly is an art to it, and in video what looks good in one scene looks horrible in another. Photos can be a lot easier to color grade, however I find that when editing a series of photos it can at times be challenging when the series contains images from different looks of light. Look for a vlog post in a few days where I will walk through a few of my techniques on color grading.

 

Thanks for reading.

End Stage Creativity (once back to Lightroom that is where I find it easy and fun to play)

1/125 sec at f/10 ISO 50 50mm

1/125 sec at f/10 ISO 50 50mm

Can Adobe Lightroom be a creative tool? While “hardcore” Photoshop users will beg to differ, I find for me personally Adobe Lightroom can be what I call a great “end stage creative editor.” I say this because I will always start my edit in Lightroom with basic prep adjustments preparing the image for Photoshop. Then after Photoshop the image always comes back to Lightroom and while it may be finished and ready for output with a watermark I will spend time playing around doing some creative editing. It fun and it is easy, and sometimes this is where I will create something I had no idea I would do to that particular image. Best part is that if I find something I really like I can save it as a preset and use it again and again.
This image of LaydeeFly is a perfect example. The image that went to Photoshop had a color cast removed and some hair fixes as well as a few blemishes taken away. These are all standard fixes that would be done to any image I work on. But once back to Lightroom that is where I find it easy and fun to play with what the end view of the image will look like.
With this image of LaydeeFly I ended with a look I rarely ever use, although for this image the intense split toning, curves, HSL and adjustments proved to be amazing.

Double Exposure Fun (…getting accidental double exposure would almost always upset me)

Double exposure created using Analog Efex Pro 2

Double exposure created using Analog Efex Pro 2

Double exposure photography can be fun and creative and something I like to play with from time to time. I remember back in the day getting an accidental double exposure with a film camera would almost always upset me because the image I wanted was ruined. Imaging somebody posing in front of your camera and getting the prints back only to find a double exposure of your intended photo, but with a bridge or building or birthday cake exposed into the image. Sometimes it was like this prolific image that everybody was amazed by, however most times the image was a flat-out mess.

Now back in the film days I knew a few photographers that actually loved to create double exposures and they did it quite well. For me it was a nuisance.

Cut to today with Photoshop and software like Nik/Google Analog Efex Pro 2 you can control your double exposure to maximize you creative power. Also most DSLR’s have a double exposure mode that many photographers never explore.

I leave with a double exposure created in Analog Efex Pro 2. I used two images of Kendall that were actually shot on film and then scanned.

Creating With Analog Efex Pro (It’s like this is where Instagram created their filters.)

Double exposure made in Analog Efex Pro. Self portrait at my house in Thailand. I love the wooden window shutters.

Double exposure made in Analog Efex Pro. Self portrait at my house in Thailand. I love the wooden window shutters.

Let’s talk a little about Google’s Nik Analog Efex Pro plugin for Lightroom or Photoshop. I myself had over looked this at first. In my last post I talked about how I had bought just two products from Nik, but soon after Google acquired the Nik collection they sent download links to previous Nik customers for the whole Nik collection. This was long before Google made the collection available to the public.

So when I downloaded the whole collection I seen Analog Efex Pro but I thought I had no use for it. Actually the truth be told I never even opened it. Not until one day I was trying to open Color Efex Pro in Photoshop and I accidentally opened Analog Efex Pro in the fly out menu. It was at that time I started to explore this fun little gem. It basically gives you all these old camera kits from the film era and lets you create some really awesome stuff. Now I know if you are a Photoshop user your first thought might be that “it can all be done in Photoshop” and I would answer “yes & no.” Well actually “yes” but Nik’s algorithms are a lot different from Adobe’s and seem to produce the end results in a unique way with a different feel. So yes you could do it in Photoshop, but the feel of the end visual seems different to me.

The double exposure effect is a lot of fun and again one might think the “masking” in PS would produce the same effect, but AEP is so much more fun. It could be a “one click” and your done edit if you use the presets, but I really like to play with the controls and see what I can create on my own.

If you like Instagram and all the filter choices, you will love Analog Efex Pro. It’s like this is where Instagram created their filters. I really would like to see more people use it and play around and get real creative. You have so many options available; from light leaks, to dust & scratches, bokeh and many more.

So if you are a Photoshop or Lightroom user download the collection and dive in.

Ghostly Forest

Ghostly Forest created using Analog Efex Pro.

Google Makes Nik a Free Download (…for those who don’t know the original Nik plugins were the “cat’s meow”)

B&W conversion using Silver Efex Pro 2

B&W conversion using Silver Efex Pro 2

Final edit includes adjustments performed using Color Efex Pro 4, Tonal Contrast, Pro Contrast and more.

Final edit includes adjustments performed using Color Efex Pro 4, Tonal Contrast, Pro Contrast and more.

As many photographers may have heard Google has just made the Nik Collection a “free” download. Many photographers already know about the Nik plugins, however I personally have met many photographers who never heard of Nik plugins, even after Google acquired the Nik collection from Nik. I guess I was naïve to have thought everybody knew what they were. I have been using Nik for many years now. I had purchased Color Efex Pro 3 and Silver Efex Pro 2 from Nik and then after Google acquired them one day out of the clear blue I received an email from Google giving me a link to download the whole collection and this in turn moved me up to Color Efex Pro 4. Google stated because I was a current Nik Customer they were dishing out the love and it really was a beautiful day for sure.

Now real quick for those who don’t know the original Nik plugins were the “cat’s meow” especially Color Efex Pro and Silver Efex Pro.

I fell in love with Silver Efex Pro 2 (SEP2) for making black & white conversions. Although I have several methods for making B&W images SEP2 is by far the best and most creative. I love my color images, but at the same time I can get lost in playing with SEP2. Most important to me when working with images that have a face, is being able to see the zone mapping so I can apply my personal recipe for zone mapping human skin. I’m not going to go into all the details about the zone system, but for those who know about Ansel Adam’s zone system… well you know what I’m talking about.

Most important (in my opinion) is that if you want to create amazing black & whites you need to first create a great color image and then move into SEP2. So for those of you who have Adobe Photoshop or Lightroom, you need to get these plugins and get started learning how to use them. For me… if you asked me to choose one tool or plugin for Photoshop and nothing else. Hands down the Nik collection would be my choice, mainly Color Efex Pro.

Another source that increased my wanting for using SEP2 was famed photographer Vincent Versace’s book “From Oz to Kansas” but you must first read “Welcome to Oz” because it is all about making cinematic edits that can stop at being beautiful color images or… move to the next book “From Oz to Kansas” and that is taking those awesome color edits and moving to black& white. The books truly are worth reading, however so many people I meet who want to call themselves a “photographer” want instant gratification and reading a book is just too much trouble, or so it seems. Sometimes I will mention that I learned “this or that” technique from a book I read and I get looked at like I have two heads.  I want to be the best photographer I can be and when I look at anybody who has ever succeeded at anything I many times see people who know their craft inside and out and many will tell you that part of knowing your craft is studying the people who have traveled the road before you. When you think about it it’s a “no brainer,” but seems many have no brains. Every photographer out there in this big ole world wants better images and the Nik collection will get you closer to that holy grail, but do yourself a favor and read a book or take a class that is written or taught by a true master of the trade/art. Fuck those stupid Facebook advertisements and find somebody who is a master. I live in NYC/Philly area and when I know Joe McNally or Cliff Mautner or Lindsay Adler are in town speaking or teaching… well you bet your last dollar I’m gonna be there. And those are just a few of the masters photography has to offer.

So down load the Nik collection from Google and let your creativity move of to the next level. I did!