My experience as a photographer with Facebook is dead. I have two active Facebook pages; my personal page is where I interact with people I know, most of whom I have met in person. However there are a few very interesting people on my friends list that I have never had the pleasure of meeting in person, but I have found them very interesting and I like to follow and read their postings.
My Recklesspixel Facebook page was created as a way to get my photography and illustrations out to the rest of the world. Sure I have a website, a blog site and media content site that are all integrated, but social media is for the most part free and as the name implies it is social. But Facebook has gotten greedy when it comes to getting your message (mine is photography) out to the masses. They want you to pay to “boost” your postings and it really is a bunch of BS.
Here is my personal experience with Instagram vs Facebook. Ok so I have paid to boost a post on Facebook and all it ever got me was a few “Likes” and that was it. I received very few comments and I received absolutely no business, no business interactions what-so-ever, zero.
The short of how I started with Instagram was a friend in China asked me if I would use Instagram to share photos with her and this dates back to 2009. I downloaded the Instagram app to my phone and I had one follower and I followed just one person, my friend Grace. We originally started out on Skype and as Grace’s career changed and she was on the go Skype was no longer functional to connect with a quick real-time photo or comment and given the fact the Chinese government does not allow Facebook we found a work-around solution.
So I had IG for a few years and soon I started to get followers from my Facebook friends list, just a few here and there. Then I noticed in 2012 that when I would meet a younger person say 15 to 24 years old they would ask what my IG name is and they would all but puke at the thought of Facebook. “Facebook” that is where grandma goes to play Farmville or they would say things like “Facebook sucks because it only shows you what Facebook wants you to see.” That statement came from a fifteen year old five years ago.
So I plodded along and every so often I would open the IG app and check it out, but not too much would happen. Then in 2014 I set some goals to take my photography to newer and higher levels, I knew I needed to be more active on social media. Now let me explain that this is not the typical social media activity many are guilty of where they just sit and push a “Like” button or view mindless videos of cats only to get to the end of the climax-less video to wish you had those two minutes of your life back. Or worse to sit and rant and comment about a Photoshoped image of an abused animal, child or whatever… to me that is all pointless stuff one does when they have nothing better to do. No, my social media activity on IG became calculated, but first I had to educate myself a little bit with everything IG, such as etiquette and what people are really using IG for. So for the most part there are really two groups of people on IG; there are people who what to post content for others to see and there are selfie queens who must post a selfie every few minutes because their fragile mindless ego dictates they have to do that. Don’t get me wrong I think everybody has posted a selfie, but if it becomes an obsession than as far as media content is concerned it is pointless.
So I started actively following people or businesses that I thought would help my photography, I also would interact with them. And as time pressed on I would post content that was 99% about my photography and 1% about other stuff such as a cool and interesting location or activity. Then one day I got a DM or direct message and it wasn’t from Grace, it was from a fellow photographer asking advice. What? From me? Then more DMs started to appear in the coming days/weeks from models wanting to shoot with me, photographers who wanted to shadow me at a shoot and people asking Photoshop questions. Although I had interacted with IG users by nothing more than leaving comments on posts I had never sent a DM to anybody, well other than Grace. Then the phone calls started coming, I have my Google Voice number in my profile. I had people asking about portrait pricing and dates. I was like OMG it really can happen, social media can really work for you if you work for it and I have never given Instagram a dime, FUCK YOU FACEBOOK!
So with the good comes a little bad I guess. I have had some images stolen from IG and amazingly enough one moron edited the photo and posted back to his IG and credited me as the photographer and he even credited the model, but his edit was horrible and …yeah his IG account went down in flames like Russian jet over Syria lol.
Now as I said my posts on IG are calculated to get the most impact. Timing is everything; using software to know the best time to post has really helped me. But I think the most powerful tool was learning how to use hashtags. Hashtags are more powerful than older people realize because they travel across social platforms. I say “older” people because I find the younger crowd knows fully how to use them and their power.
Instagram really has taken a good swing at Facebook and as far as I’m concerned it landed a critical blow. Almost like when you’re hit and it doesn’t show till the bruises appear later. I’m sure Instagram will evolve even further, but I just hope they stay as organic as possible. IG has no adds that chase you around like an evil stepmother nor is there a sidebar showing you aunt Martha just liked her 800th cat photo of the day, no game requests and best of all if you get sucked into a video they are only 15 seconds long, that’s the limit and they’re sticking to it… so far.
Love my IG.